Back to Top

Naomi Simson

Founding Director

  Age Age: Thirty and a bit...  
Star Sign Star Sign: Pisces
Book Reading: 'First, Break all the Rules' by Marcus Buckingham
Film Watching: 'Atonement'
Music Listening: 'Music For A Found Harmonium' – Penguin Cafe
Food Fav Food: Peking duck or mango pancakes or black Swiss chocolate (is that a food?)
Influences Influences: Verne Harnish –
Hobbies Hobbies: Painting
Fav Experience Fav Experience: Back of Stage at Auckland Zoo
Next Experience Next Experience: Camping in the Kimberly's
Travel Next Holiday: Skiing at Thredbo

Naomi's bio

Naomi Simson has a long career as a corporate marketer with companies such as IBM, KPMG, Ansett and Apple, before she tossed it all in to start her own show. Her first business Bright Marketing was a freelance marketing group, however the internet seemed to offer a way to create a truly scalable business. Naomi wondered if she could build a brand online based on listening to customers and responding.

With just an idea and persistence Naomi launched RedBalloon in 2001 in the early days of the internet has now been listed in the BRW fast lists for 6 years and also named as the #1 website by Hitwise for half a decade.

Naomi has recently received accolades such as winning the 2008 national Telstra Business Womens Awards - Innovation, and 2011 BRW finalist for Entrepreneur of the year.

Naomi is particularly proud as being voted by her team as one of the top ten Great Places to Work in Australia and Hewitt ranking RedBalloon with a 90% employee engagement score for the past three years.

RedBalloon delivered one million experience gifts in less than 10 years and is well on its way to changing gifting in Australia forever. As a mother, author, blogger and a truly passionate individual Naomi continues to innovate and create new ways to do business.

Public Speaking

Naomi is a seasoned conference speaker and can provide inspirational and thought provoking presentations at events, seminars or presentations to companies. To find out more click here.

Favourite photos

Heli to the Top Powder Hound
Serenity Dirt Demon